NEW YORK, Oct. 9, 2022 /PRNewswire/ — The “Intimate Wash Market by Distribution Channel (Offline and Online) and Geography (Europe, North America, APAC, South America, and the Middle East and Africa) – Forecast and Analysis 2022-2026” report has been added to Technavio’s offerings. North America will account for 31% of the market’s growth during the forecast period. This growth is attributed to factors such as the high product penetration and ease of availability of these products across the region. The US and Canada are the key countries for the intimate wash products market in North America. Moreover, market growth in this region will be faster than the growth of the market in other regions.
The intimate wash market size is anticipated to grow by USD 174.38 million from 2021 to 2026. In addition, the growth momentum of the market is expected to accelerate at a CAGR of 6.44% during the forecast period, according to Technavio.
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Market Driver
The changing consumer perception of feminine hygiene products is driving the growth of the market. Rapid urbanization in developing countries has led to an increase in the number of working women over the last few years. Moreover, owing to improved literacy rates, the awareness among women about feminine hygiene products has increased. Intimate wash products decrease vaginal discharge and chances of infections. In addition, intimate wash products are popular among sportswomen, which increases their publicity and adoption. Hence, the rise in the number of working women and sportswomen has increased the demand for intimate wash products.
The presence of colorants will challenge the intimate wash market during the forecast period. The artificial colors that are used in intimate wash products can lead to irritation and increase the chances of infections. Recently, a petition was filed to the FDA regarding clear safety guidelines on the use of colorants in feminine care products. However, these products contain other chemicals that are not authorized for use by the FDA. Some of the side effects of colorants include bleeding, rashes, and vaginal discomfort. For instance, in 2014, the FDA launched a complaint against Laclede Inc. (Laclede) for its Luvena vaginal prebiotic products. The FDA claimed that the products are not healthy for internal use. These factors can have a negative impact on the brand image of companies.
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Company Profiles
The intimate wash market report provides complete insights on key vendors, including Biozoc Inc, Combe Inc., Corman SpA, Healthy Hoohoo, Imbue Natural, INLIFE Pharma Pvt. Ltd., Ketzet Ltd, Kimberly Clark Corp., Laclede Inc., Lemisol Corp., Lifeon Labs Pvt. Ltd., Nutraceutical Corp., Ontex BV, Oriflame Holding AG, Prestige Consumer Healthcare Inc., Sanofi SA, The Honey Pot Co. LLC, Unilever PLC, Walgreen Co., and Zeta Farmaceutici Spa.
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Competitive Analysis
The report includes competitive analysis, which is a proprietary tool to evaluate and analyze the position of companies based on their market performance score and industry position score. The tool uses various factors for categorizing the players into four categories. Some of the factors that have been considered for analysis are growth strategies, financial performance over the last three years, innovation score, new product launches, investments, and growth in market share.
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Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email: [email protected]: www.technavio.com/
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SOURCE Technavio
